Wednesday, October 20, 2010

Special Edition: Molly's General Consulting

Hello and welcome to today's special edition post and the beginning of a reoccurring series brought to you by a budding general consultancy I like to call "Molly's General Consulting." Veering from the typical culinary adventures a bit, I am going to give you a sneak peek into some of the other chambers of my mind and allow you to experience the phenomena that are my strokes of genius.

A mishmash of random innovative thought, Molly's General Consulting is a brainpower dedicated to solving a wide array of problems that the leaders of the world just cannot seem to find a solution for. Today's idea provides a smooth transition from this blog's typical food talk into the kickoff of this special edition series. We are going to talk about ketchup. Specifically, ketchup packaging. The ingenuity lightning bold struck just yesterday while Mike and I were enjoying a little snack from Burger King.

Now we know America loves ketchup. Like, America loooooooooves ketchup to the point that its almost gross and its Hollywood starlets chug it straight from the squeeze bottle on late night talk shows for a hearty laugh...

And yet, we are restricted to tiny, messy packets that provide us with a few dribbles worth of it whenever we get a meal to-go. So, as Mike and I happily worked our way through our snacks (or, err, a Whopper Jr. meal and a double-bacon-burger-something-or-other meal), and Mike happily dipped his fries into his buffalo sauce in its tidy container deep enough to get the perfect coating on each fry and I scrambled to scrape up the ketchup Id squeezed onto my burger wrapper, a light bulb went off. I said to Mike, "Why dont they put ketchup in one of those to-go packages like your buffalo sauce and their sweet & sour and bbq and hot mustard and all the other condiments besides the most popular one, ketchup?" Mike just nodded in agreement and acknowledged that Mollys General Consulting has done it again.

Well, in writing this I have discovered I have been beaten to the point by the ketchup mongers themselves...

However, that does not take away from the fact that the big fast food joints have either not caught on or are ignoring the problem and that they should just ask me before placing their ketchup packet orders!

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